AI for social media

AI helps you with your business's social media in three tasks: coming up with ideas and organising a posting calendar, writing the copy and adapting it to each network, and creating or retouching images. What it can't do for you is have something interesting to say or reply warmly to the people who write to you.

Each network speaks differently, so ask it for versions: the same message isn't written the same way for Instagram as for LinkedIn. What usually confuses people is thinking that posting more thanks to AI means reaching more people. It doesn't work like that: generic content looks like everyone else's and gets scrolled past. It works better when you give it your own material: a real customer question, an order, something that happened in the business. To schedule posts you can use the networks themselves or dedicated tools. Always review before publishing: mistakes, invented data and that advert tone you can smell a mile off.

I've touched on it in two articles. "My business's images, made with artificial intelligence" covers social media posts, with what came out usable and what obviously looks like AI. And in "How I got the word out about the business" I explain which channels I chose, how I used AI to produce and schedule the posts, where it was no use and what I spent.