Create content with AI

Yes: AI is useful for creating text, images, scripts and other pieces of content for a business, and it saves a lot of time on drafts and ideas. What it doesn't do well on its own is get your tone right, your real data right and the judgement of what deserves publishing. That's still your job, and it's exactly what makes the content feel like your business's and not just anyone's.

The most common mistake is thinking one request produces content ready to publish. There are usually several rounds: you ask, you correct, you ask again and in the end you touch it up by hand. What gets results is giving it your own material (how you talk to your customers, what you sell, real photos, questions people ask you) instead of asking for "a post about my product". You also have to check what it claims, because it sometimes makes up data with total confidence; that's called hallucination. And text and images usually call for different tools, each with its own quirks and terms of use.

I work mainly with Claude for writing, but the visual side is another story. In "My business's images, made with artificial intelligence" I set out to make everything visual a business needs with AI (logo, product photos and social media posts) and I tell you what came out usable, what obviously looks like AI and what I'd leave to AI and what I wouldn't.